Jordan Jones has been behind the chair for 17 years, educating for 7, and mixing formulas like potions since day one. She helped launch Areté and now serves as a lead artist + educator, making tricky color concepts feel totally doable (and even fun). Her secret sauce? Smart, simplified formulation and a deep love for connecting with fellow stylists. Working with Areté felt like a no-brainer—clean color, good people, and big dream energy.